Entrepreneur, Marketing Engineer & Author
AEO & AI Search
Peec AI is an AI search analytics platform that helps brands and marketing agencies understand how they appear in AI-generated answers across platforms such as ChatGPT, Gemini and Perplexity.
Press Update
In a week of launches, rebuilds and new writing, Popkin put much of his past work into a public record while continuing to build tools around AI search.
Search
A search for one of the world's most-followed artists shows that Google often gives the week's activity, other people's posts and platform-specific signals more space than an official website or a settled biography.
AI Search
In under a month, Westport Family Homes increased how often it shows up in ChatGPT's answers about homebuilders by more than 7 percentage points — a clear example of the kind of…
Entrepreneurship
Josh Popkin is an American entrepreneur, marketing strategist, and author, and the founder of Position Strategy Group, an Answer Engine Optimization (AEO) firm that helps…
Entrepreneurship
Play Offense argues that customers don't buy features — they buy an edge, a clear position in their mind that makes one company memorable and every competitor forgettable.
AI Search
Josh Popkin's focus on Answer Engine Optimization (AEO) didn't start as a business theory — it started as a personal experience.
Entrepreneurship
Josh Popkin (Joshua Paul Popkin) is an American entrepreneur, product marketing strategist, and venture founder based in New York City.
Entrepreneurship
Josh Popkin is an American entrepreneur, marketing engineer, and author, and the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps…
Entrepreneurship
Play Offense is Josh Paul Popkin's book on positioning — how a business or individual gets customers to see their specific features and advantages clearly enough to actually choose them over a competitor.
Entrepreneurship
Entrepreneurship is the process of identifying an opportunity, taking on the financial and personal risk required to pursue it, and building an organization to deliver something…
AI
Josh Popkin doesn't talk about Answer Engine Optimization (AEO) as a marketing trend — he talks about it as a shift in how people make decisions, one he watched happen in his own…
AI
Non-technical franchise owners in NYC get the fastest return from AI in four places: smarter local demand forecasting, customer service automation, marketing content built for…
AEO
Generative Engine Optimization (GEO) is the practice of structuring content, brand presence, and digital assets so that AI systems like ChatGPT, Google AI Overviews, Perplexity…
AEO
Answer Engine Optimization (AEO) is the practice of increasing the likelihood that AI platforms such as ChatGPT, Claude, Gemini, Microsoft Copilot, and Perplexity reference your…
Entrepreneurship
The origin of Carter-Agency is an unconventional entrepreneurial story built on persistence, creativity, and a belief that digital creators deserved better opportunities.
Entrepreneurship
Josh Popkin builds at the intersection of attention, psychology, and scale. His journey started in the trenches of the creator economy.
Entrepreneurship
Josh Paul Popkin self-published his first book: Play Offense: Customers don't buy features. They buy an edge.
Fintech
At first glance, Drake's Take Care and financial technology seem worlds apart. But structurally, they share the exact same playbook for disruption.
Business
What does a legendary French electronic duo have to do with the future of digital banking?
Business
If you're participating in prediction markets like Kalshi or Polymarket, it's easy to assume you're competing against friends or other retail users online.
Stablecoins
For most of modern history, geography determined how money moved.
Business
I was riding the Metro-North from Connecticut back to New York today and came across a train ad that perfectly highlights a massive marketing mistake.
Payments
Mastercard’s recent approval for a New York State Department of Financial Services (NYDFS) BitLicense is more than a regulatory milestone—it is a signal of where the future of global payments is heading.
Business
For years, Robinhood was known as the company that made investing feel more like using Instagram than calling a stockbroker. That story is now outdated.
Business
For the past year, I've been in a couple situationships with a few barbers in New York.
Business
How a premium brand introduced friction right at the finish line and turned a high probability sale into a lost opportunity.
Sales
How four premium gym brands failed the discovery phase by assuming they knew what a high-intent buyer wanted.
Fintech
The central misconception in B2B fintech is the belief that product sophistication alone creates market advantage.
Fintech
Recently, I had the privilege of talking to an incredibly sharp Product Manager at Coinbase.
Go To Market
Product Marketing is often described through outputs: messaging, positioning, launches, sales collateral, and enablement.
Fintech
One idea I keep coming back to lately: what if the biggest shift in fintech is that customers stop noticing it altogether?
AI
If you have an AI agent (Claude/OpenAI workflow, browser agent, automation, shopping agent, etc.) and want it to buy things/pay for APIs without risking your real card, the answer is:
AI
What OffDeal reveals about the future of investment banking
Fintech
Everyone thinks autonomous commerce is a retail story. You can see why.
Fintech
What Stripe Sessions 2026 revealed about multi-account abuse, free-trial gaming, and the economics of AI monetization
Fintech
I recently watched the 2026 opening remarks at Stripe’s annual conference, and one phrase kept resurfacing: the singularity.
Stablecoins
I was watching Stripe Sessions 2026 this week when one announcement made me stop scrolling. Not AI agents. Not checkout. Not infrastructure.
Business
What Mercury reveals about the changing economics of business banking
Business
Why one of fintech’s largest companies is difficult to categorize
AI Agents
Rethinking identity verification in agentic finance
AI
One of the stranger questions emerging in fintech right now is:
Fintech
The trends changing payments, treasury, infrastructure, and financial software in 2026
AI Agents
Why the next phase of AI is not about recommendations — it is about execution
Fintech
What Stripe Sessions reveals about the company’s evolution beyond payments infrastructure
Fintech
Yesterday, I was waiting for the subway when I noticed an older man standing nearby wearing an incredible suit.
Business
This morning at the gym, I caught a Chime ad featuring John Cena on the TV across from the treadmills.
Fintech
Banking-as-a-Service (BaaS) providers power the infrastructure layer that allows fintech companies to launch financial products without becoming banks themselves.
Business
Embedded finance has evolved far beyond being a convenient checkout feature
Fintech
The fintech industry is entering a new phase of maturity.
Fintech
Financial inclusion is no longer being treated solely as a social mission
Banking
Mapping the Real Decision-Makers in Embedded Finance..
Fintech
I recently finished reading Obviously Awesome by April Dunford, and one idea stood out above everything else...
Positioning
Parker, the $200M Fintech Startup, Files for Bankruptcy
Fintech
What Revolut reveals about the evolution from financial app to global infrastructure layer.
Fintech
Financial literacy matters more for Gen Z than almost any generation.
