Josh is a go-to-market strategist specializing in product marketing, positioning and consumer behavior. 

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His thesis is simple: customers don't buy features. They buy an edge. His first book "Play Offense" will be available on Amazon in June 2026.

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Previously he has executed marketing campaigns: Visa • Amex • Klarna • Chime • Cash App • SoFi • Fidelity • Vanguard • Public.

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Josh received an MBA from Cornell University and a Bachelor's Degree from Bucknell University.